Advertisement board is viewed just for two seconds. In that time, the brain has the ability to take in just five or seven words.
a. Message must be easily absorbed at a single glance
b. Identity of the advertiser should be clear immediately
Focus on a Single Message
Every site selected is positioned strategically to obtain maximum visibility.
c. Call to Action
Lettering too light or delicate disappears at a distance of around 60 metres.
a. Use type that is large enough to be read at a predetermined distance
b. Type that is fat and closely spaced becomes unreadable
c. Overly fat or thin type or superimposed over a complicated background
should be avoided
d. Too little spacing between letters makes them appear to merge together
e. Upper and lower case is easier to read than all capital letters
Follow the eye
Everyone reads in a Z pattern. (scans from top left to bottom right)
Colour & Contrast add impact
Shades of grey are too dull and do not attract attention.
Use on dominant Image
an image attracts the eye and quickly conveys an impression. a. Simple images are easily read
Use a clear product image
enables product recognition and identification in store.
Make the brand distinct
you want to be remember. a. logo must stand out.
Synergise ads across all media
Ensure the relationship between all your advertising is clear.
Celebrities attract attention
use of celebrities in ads tend to attract and gives a higher overall ad recall.
Involve your audience
Create dialogue not monologue.
research & understand where your market place and your audience will be.
"The only thing that really matters is the idea. The bare, simple, idea."
Understand your medium, its abilities and capabilities.
Understand your audience
Be Creative, Imaginative and Bold…