Text in advertising
Explore different types of texts in ads - headings, numerals, writing and symbols. Discuss different fonts used for the different aspects of the advertisement, for example: size, readability, ‘fanciness’ and purpose. For example, the sale price usually is large and the ‘terms and conditions’ small.
Which fonts are easier to read? What types of fonts are used to make an impact?
What words and phrases are used to persuade the consumer?
Is the ad completely truthful? Is the truth being stretched? Why or why not?