You know what they say — it's not about the camera you have, it's what you do with it.
When Filipino Instagrammer Francis Olarte snapped a photo of his niece, he wasn't expecting it to be seen by million across the world.
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Francis, who currently resides in Singapore, went swimming with his niece Ava, when he decided he wanted to test his new water-resistant iPhone 7.
He snapped a few photos of her and uploaded one of them to Instagram and Facebook — and it caught the attention of the folks at Apple.
If you live in Singapore, you might recognise this picture near Rochor Road:
The picture's also up in Shanghai:And in Bangkok:In London:Malaysia:India:Milan: And even Toronto:Needless to say, two-year-old Ava's now somewhat of a global superstar.
She's even got her own Instagram page:
The photo of Ava is actually Francis' third feature on the Apple World Gallery, which features the best photos taken on iPhones.
His previous photos of fishermen on Inle Lake in Myanmar and a shot of Santorini island in Greece have also made it up on the billboards.
So what does it take to get your photo on the big screen?
"I love taking random shots [on a] day-to-day basis," said Francis.
'The iPhone [has] changed how I take photos. I don't even carry a bulky camera on my travels...with some natural light and proper framing...[it] will be okay."