Slogans and Jingles
Slogans are a group of words that make us think about a particular product. Read the jingles / slogans to the class.
Which jingles / slogans can you identify from this list?
Can the learners contribute more slogans?
Which product do they represent?
What do the results tell us about the power of slogans and jingles and product association?
Discuss the values that are embedded in slogans, for example, Nike – ‘Just Do It’, How do these values attract the consumer? How can / do slogans help to shape our identity?