Reelin' in the Consumer
To demonstrate the power of advertising in our society, use a selection of advertisements that are specifically aimed at the age group of the class to complete this activity. For example, use toy advertisements that represent the particular toy as being bigger than it really is, or implies the toy ‘does’ different things.
Discuss:
Do these advertisements make you want the product? Why or why not? How do the advertisers see you? What do they think will appeal to you?
Has an advertisement ever made you want to buy a product? Why was this advertisement effective?
Is it possible to enjoy an advertisement without actually wanting to buy the product? If so, why do companies spend so much money on advertising campaigns? What were the features of the advertisement that appealed to you?
Have you ever bought a product that you were disappointed with? Do you think this is fair? Do advertisers always portray their products honestly? What have you bought that you were really pleased with? Not all adverts are dishonest!
Advertising Textuality
Here are the five things an advertisement has to do if it is to work properly. It has to:
1. Catch the attention, eg ‘Look at this!’
2. Position the reader as a particular type of person, eg ‘You are adventurous!’
3. Create the reader as experiencing either pleasure or desire (ie the need for pleasure), eg ‘This is you…’
4. Relate the pleasure to the product and thus…’This is wonderful…’
5. Provide resolution / closure, eg ‘You want this…’
0 Comments
Leave a Reply. |
Archives
November 2017
Categories
All
|