Even with the rapid growth of technology and social media platforms, billboards remain as one of the most important marketing tools used by advertisers.
Keeping it simple, Starbucks Malaysia recently revealed its new design of billboards which are up all around the Klang Valley, and they are looking amazing!
While most companies would hire some of the country’s best artists and graphic designers to work on the artwork, the new Starbucks’ advertisement was actually designed by our Malaysian citizens from all walks of life, without them knowing it.
In line with Starbucks' summer campaign called “Show Your Flavour”, Starbucks Malaysia invited customers to showcase their creativity through a community art project called The Art of Expression which allowed Malaysians to express themselves through colours and art.
Placing eight blank canvases at selected outlets, customers of Starbucks Malaysia nationwide were “tricked” to embrace their artistic side when they were asked to paint on the blank sheets without knowing what the company had planned to do with these canvases.
According to Starbucks Malaysia, as reported in RojakDaily, the project aimed to encourage netizens from all walks of life to share their journey on canvas. Customers were free to ‘show their flavour’, by painting, leaving messages, and splashing some colours.
Everything displayed on the billboard is "a genuine expression from the young to the old", Starbucks further explained.
Joining all the eight individual canvases together as a giant masterpiece, the vibrant artwork was then enhanced and set out into massive billboards that all Malaysians should be proud off.
Those who want to check out their artwork can make their way to Rawang Highway (KM 440.75 Sungai Choh – Rawang), The Mines, Kerinchi Highway, Taman Tun Dr. Ismail, Juru Auto City and Tropicana City Mall.